Google Gemini Cost: Free, Plus, Pro (Formerly Advanced) and Ultra Plans

Google Gemini's plans have changed several times since launch, and many online guides still use old names. What used to be "Gemini Advanced" is now Google AI Pro, and Google has added a cheaper AI Plus plan below it and two Ultra plans above it.

This guide covers every consumer plan from Free to AI Ultra, what each one includes, the Gemini API prices for developers, and how Gemini compares on cost with ChatGPT, Claude and Perplexity.

Google Gemini pricing at a glance

Google Gemini has a free plan and four paid consumer plans, all billed through Google One. Paid plans start at $4.99 a month for Google AI Plus and go up to $199.99 a month for Google AI Ultra 20x. Prices below are US prices.

Google describes limits as multipliers rather than fixed prompt counts. According to AITL's pricing check, they refresh every 5 hours until a weekly limit is reached.

What the free Gemini plan includes

The free plan runs on a Flash-Lite model. It still includes several features that used to be paid: Deep Research, which browses the web and builds a report from many sources; Gemini Live for voice conversations; Canvas for writing and editing documents and code; and image generation and editing.

Gems are also free. A Gem is a custom version of Gemini you set up for one job, such as a writing coach that knows your style or a coding helper that knows your stack.

Storage stays at the 15 GB that comes with every Google Account. The free plan has the lowest usage limits and no access to the Gemini 4 models. For occasional questions, writing help and light research, it covers the basics.

Google AI Plus: $4.99 a month

Google AI Plus is the entry-level paid plan. It moves you to Gemini 4 Hydrogen, doubles the Free plan's usage limits and raises storage from 15 GB to 400 GB. It also adds 200 Google Flow credits a month for AI video, Gemini inside Gmail and other Google apps, and limited access to Google Antigravity, Google's AI coding environment.

Who is it for? People who use Gemini most days and keep hitting the free limits, but don't need the strongest models. If you only use Gemini a few times a week, the free plan is probably enough.

Google AI Pro and the Gemini Advanced rename

If you see "Gemini Advanced" in older articles, it refers to what is now Google AI Pro. The $19.99 monthly plan is the first one with Gemini 4 Argon, Google's frontier model for complex tasks.

Beyond the models, the Pro bundle includes:

• Higher limits. Four times the Free plan's usage limits and extended Deep Research.
• Google Antigravity. Starting limits in Google's AI coding environment.
• YouTube Premium Lite. Fewer ads on most YouTube videos.
• 5 TB of storage. Shared across Gmail, Drive and Photos.
• Google Cloud credits. $10 a month, useful if you also build on Google Cloud.
• Google Flow. 1,000 AI video credits a month.

For people who rely on Gemini every day, Pro is the plan most will end up on. If you would use the storage and YouTube Premium Lite anyway, the bundle adds value beyond the AI itself.

Google AI Ultra: $99.99 or $199.99 a month

Google AI Ultra comes in two versions. Ultra 5x costs $99.99 a month and gives five times the Pro plan's usage limits. Ultra 20x costs $199.99 a month and gives twenty times the Pro limits.

Both unlock Gemini 4 Carbon, Google's most capable consumer model, alongside full access to Gemini 4 Argon. Both include individual YouTube Premium, which adds background play and downloads that Premium Lite lacks. Storage is 20 TB on Ultra 5x and 30 TB on Ultra 20x, and Google Cloud credits rise to $40 and $100 a month. Google Flow credits go up to 10,000 and 25,000 a month, and Ultra adds the highest limits in Google Antigravity.

Who needs Ultra? Heavy users who hit Pro's limits regularly, such as people who run long research tasks, work with large documents every day, or generate a lot of AI video. For most people, Pro is enough.

Gemini free trial and student offers

Google sometimes offers trial periods on paid Google AI plans. Whether one is available, and for how long, depends on your account and country, so check the Google One plans page before you subscribe.

Students can get discounted or free access through Google's student offers, verified through SheerID, a third-party service that checks enrollment. In the version of the offer we checked, eligible students could get Google AI Plus free for a year, or save up to 70% on AI Pro with YouTube Premium. The details vary by country and change over time, so check Google's current student page if you're enrolled at a school.

Gemini API pricing for developers

The Gemini API is billed separately from the consumer plans, per million tokens. Tokens are the units models use to read and write text; as a rough guide, 1,000 tokens are about 750 English words.

These are standard paid rates from Google AI Studio's pricing page as of November 12, 2026. Batch and Flex processing cost less, and Priority costs more. Gemini 4 Carbon and Argon double in price on December 1, 2026, and Gemini 3.8 Flash rises to $1.50 input and $7.50 output from January 1, 2027.

Flash and Flash-Lite models suit high-volume, simpler jobs such as summaries, tagging or short answers. Hydrogen, Argon and Carbon cost more but handle complex reasoning, coding and analysis better. The free tier covers several models with limited access, which lets you estimate usage before paying, but Carbon and Argon are paid only, and Google says free-tier usage may be used to improve its products for some models.

Google Gemini cost compared with ChatGPT, Claude and Perplexity

All four have a free plan, and their main paid plans cost about the same. The differences are in what each bundle includes.

ChatGPT

ChatGPT has a cheaper Go plan at $8 a month, which may include ads. Plus costs $20 a month and adds OpenAI's advanced reasoning models, expanded deep research, projects, scheduled tasks and custom GPTs. Pro comes in $100, $200 and $500 tiers for the heaviest users.

Claude

Claude Pro costs $20 a month, or $17 billed yearly, and adds Claude Code and Projects. Max costs $100 a month with five times the Pro usage, and Ultra costs $200 a month with ten times the Pro usage per week. Both include monthly API credits.

Perplexity

Perplexity Pro costs $20 a month, or $17 billed yearly, and gives access to advanced models from several providers. Its main difference is search: every answer comes with citations to its sources. Max costs $200 a month.

Where Gemini stands out is the bundle. AI Pro includes 5 TB of storage and YouTube Premium Lite, and AI Plus at $4.99 is one of the cheapest paid plans among the major assistants. To see the plans side by side, use the AITL Compare page.

Gemini for businesses

Consumer plans are billed through Google One and are meant for individuals.

For teams, Google sells Gemini Enterprise separately. According to AITL's pricing check, Gemini Enterprise Business costs $21 per seat per month for up to 300 seats, and Standard and Plus start at $30 per seat per month with higher limits and security and compliance features. Business plans add admin controls and business-grade data handling that consumer plans don't have.

Regional availability and non-US pricing

Google AI plans are available in many countries, but prices are set locally rather than converted from US dollars. In Romania, for example, Google AI Pro costs RON 109.99 a month. Some features also depend on country, language or age: paid plans are for users aged 18 and over in listed countries. Google's plans page shows the price and features for your location.

How to pick the right Gemini plan

Students and casual users

The free plan covers occasional questions, writing help and light research. If you're a student, check Google's student offers before paying.

Solo creators and marketers

AI Plus at $4.99 a month suits regular use without heavy daily workloads. If you use Gemini for hours a day, AI Pro's higher limits, Gemini 4 Argon and Flow credits are worth the extra $15.

Small teams and businesses

Individuals can use AI Pro for their own work. For shared admin controls and data governance, look at Gemini Enterprise.

Developers using the API

API pricing is usage-based and often cheaper than a subscription for programmatic work. Start on the free tier to measure your token usage, and plan for the December 1, 2026 price change if you use Carbon or Argon.

Is Google Gemini worth paying for?

The free plan is enough for light, occasional use. You can try Deep Research, Gemini Live and Gems without paying anything.

Paid plans make sense when you hit the free limits often, want the Gemini 4 models, or would use the bundled storage and YouTube benefits anyway. You can see Gemini's full plan details on its AITL page.

Finding AI tools that fit your budget

Comparing AI pricing across providers takes time, and plans change often. In the AITL directory you can filter tools by pricing model (Free, Freemium, Free Trial or Paid) to find options that fit your budget, and we re-check listed pricing every week, as described on our How We Curate page.

Browse AI tools by pricing model →

Frequently asked questions

How much does Google Gemini cost per month?

Gemini has a free plan. Paid plans cost $4.99 a month for Google AI Plus, $19.99 for Google AI Pro, $99.99 for Google AI Ultra 5x and $199.99 for Google AI Ultra 20x, in US prices.

Is Gemini Advanced the same as Google AI Pro?

Yes. Gemini Advanced was the old name for the $19.99 monthly plan, which is now called Google AI Pro.

How do I cancel a Google AI Pro or AI Ultra subscription?

Cancel in Google One if you subscribed on the web, or in the Google Play Store's subscriptions page if you subscribed on Android. Your plan stays active until the end of the current billing period, and Google doesn't refund partial billing periods except where the law requires it.

Can I share a Google AI plan with my family?

Yes. Google AI Plus, Pro and Ultra include family sharing for up to five people, according to Google's plans page, and family members on a Pro plan can use its AI benefits at no extra cost.

Does paying for Gemini remove ads on YouTube?

AI Pro includes YouTube Premium Lite, which removes ads from most videos. AI Ultra includes full YouTube Premium, which also adds background play and downloads. AI Plus doesn't include YouTube benefits.

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