ClickMagick

About the tool

ClickMagick is an ad tracking and conversion attribution platform from ClickMagick, Inc. in Houston, Texas, used by more than 122,000 advertisers since 2014. Its TrueTracking platform uses a first-party tracking domain and an unblockable script loader to record every click, conversion and customer journey, with cross-device tracking, multi-touch attribution models and phone and offline sales tracking. Audience Optimization sends enhanced first-party conversion data back to ad platforms through their conversion APIs, so their algorithms optimize on real results. ClickMagick Insights reviews your ad performance every day and sends Morning Magick, an email that flags drops, spikes and anomalies and says what to scale, pause or fix. You set your objective, budget sensitivity, experience level, alerts and plain-language instructions. ClickMagick says the AI part only summarizes your real ClickMagick stats inside a rules-based framework and does not change your ads. The platform also includes real-time stats and funnel reports, automatic ad cost updates, bot filtering and Click Shield click fraud protection, split testing, Smart Links and affiliate tools, plus iOS and Android apps, an API and a Zapier app. Every plan starts with a 14-day free trial and is covered by a 30-day money-back guarantee for new customers. Starter costs $79 a month or $790 a year ($66 a month) for 10,000 tracked visitors, one site, one user and AI insights for 10 active ads. Standard costs $199 a month or $1,990 a year for 100,000 visitors, 3 users, bot and click fraud protection, advanced attribution and AI insights for 25 ads, and Pro costs $349 a month or $3,490 a year for 1,000,000 visitors, unlimited team members and ad accounts, and AI insights for 50 ads. It suits media buyers, ecommerce brands, coaches, affiliates and agencies that run paid ads.